Coca Cola is the world’s leading and largest beverage company established in 1886. The Coca Cola idea was born when one John Pemberton who made a fragrant caramel colored liquid which was later to be known as Coca Cola. All this took place in Atlanta but of course over the years, the company has expanded the world over. In the early life of the brand, imitations were rife and this lead to the branding of Coca Cola (CocaCola, 2009)
In late 1920s, Coca Cola Company expanded overseas to Europe. The Second World War laid the foundation for Coca Cola’s expansion. During the war, Coca Cola supported American troops by affordably selling Coca Cola to them. The period between 1960s and 1980s saw the introduction of other brands like Fanta, Sprite, TAB and Fresca while at the same time global expansion continued. Changing consumer trends in the 1980s, led to the introduction of Diet and New Coke. 1990s witnessed continued growth with partnerships in sports like NBA, FIFA World Cup, Olympic Games and NASCAR racing. This partnership resulted in new products like Powerade, Qoo and Dasani (CocaCola, 2009).
The company’s current focus is on what different people want to drink based on their culture. Coca Cola is the leading maker of the sparkling nonalcoholic beverage brands with more than 90,000 associates across the globe. The company has more than 3000 products.
The company’s address is One Coca Cola Plaza, Atlanta Georgia, and ZIP 30313. The company trades in the NYSE under the Ticker symbol KO (CocaCola, 2009).
Mission, vision and values
The company aims to refresh the world in mind, body and spirit through its existing products as well as through innovative products. Coca Cola also wants to inspire hope in every day life through its brands and actions e.g. giving back to the society where they operate in. Creating value in peoples lives is also another of the company’s mission. Bringing change and making a difference is part of the company’s missions. Basically the company aims at touching people’s lives through its products and actions.
The company’s vision is to focus on what drives sustainable growth. This is achieved through focusing on every aspect of the company i.e. people- by providing a conducive and great environment to work to bring the best out of them, products- quality brands that will satisfy peoples desires and needs, partners- successful partnerships that will create value, environment- through support to communities to ensure sustainable environments and profit- by maximizing shareholders wealth while achieving other objectives of the company (CocaCola, 2009).
The values held by the company helps direct the company to accomplish their objectives and culture. Some of these values are leadership, collaboration, integrity, accountability, passion, diversity and quality.
Code of Ethics
Coca Cola’s ethics code of ethics is contained the code of business conduct administered by the ethics and compliance committee. The essence of the code of ethics is basically to act with integrity in the company’s business dealings ranging from interacting with colleagues to customers. Coca Cola employees are expected to comply with the code and law, and if necessary ask for clarification. Managers are expected to promote a culture of ethics and compliance and respond to questions and concerns raised. All employees are expected to follow the code of ethics. Integrity covers how employees relate to the company’s business and financial records, assets as well as information. Code of ethics guidelines also covers on conflict of interest situations. This could be in terms of outside investments, outside speeches, employment and presentations, outside service as an officer or director, how to deal with relatives and friends and issues concerning gifts, meals and entertainment. The code of ethics guidelines also describes the roles on how to relate with governments, customers, supplies and customers. Dealings with competitors are also outlined.
An organization chart shows the structure in terms of jobs, relationships and reporting lines. It basically describes the relationships between the various employees in the company.
The Company’s organization chart is as follows (OfficialBoard, 2009)
Chief executive officer
Chairman of the board
The CEO is subordinated by 2 Executive Vice Presidents (CFO and Bottling Investments and Supply Chain), 5 Presidents (Latin America, Pacific Group, Africa Group, Eurasia Group and European Union Group), 7 Senior Vice Presidents (Innovation and Technology, Sales and Marketing, Communication, Human Resources, Public Affairs and Communication, Legal and North America Group) and 1 Vice President, Customer and Sales (OfficialBoard, 2009).
The company’s financial position has been improving each year with net operating revenues growing from $23 billion in 2005, $24 billion in 2006, and $28 billion in 2007 to $31 billion in 2008. The gross profit and operating income followed the same trend.
The net income rose from $4 billion in 2005, $5 billion in 2006, and $5.9 billion in 2007 but dropped marginally to $ 5.8 billion in 2008. The basic earnings per share rose from $2.04 in 2005 to $2.51 in 2008. The diluted earnings per share (earnings per share after adjusting for dilutive effects) rose from $ 2.04 in 2005 to $ 2.49 in 2008 (CocaCola, 2009).
The total assets of the company increased from $29.9 billion in 2006, $ 43.2 billion in 2007 but dropped marginally to $ 40.5 billion in 2008. Shareholders equity followed the same trend rising from $16.9 billion in 2006 to $21.7 billion in 2007 to $ 20.5 billion in 2008 (CocaCola, 2009).
CocaCola. (2009, March 25th). Coca Cola company. Retrieved March 25th, 2009, from Coca Cola Company: http://www.thecoca-colacompany.com/
OfficialBoard. (2009, March 10th). Cola Cola. Retrieved March 25th, 2009, from Official Board: http://www.theofficialboard.com/org-chart/coca-cola.